Diverted to Delhi

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An Australian shopper phoning Coles Myer, an English housewife ringing Harrods and a New York stockbroker calling American Express all have one thing in common―their customer service queries are likely to be re-routed to India and answered by Indians impersonating local operators. It’s an increasingly attractive business proposition―labour and set-up costs are low yet the staff is keen and highly educated. Diverted to Delhi follows university graduates through a training course as they put aside their own identities and learn to speak and think like their international callers.

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